Circular logo with the text 'FILM', 'BOARD', and 'SHOTS' and a small film reel graphic, with additional text 'READING CALIFORNIA' around the outer edge.

Rooted in the
streets of Redding

Home for skateboarding in the Redding community for years—selling core brands, supporting local riders, and keeping the culture pure.

Home. About. Contact.

Our
Community

Our values are first and foremost to keep skateboarding at its core in its purest form. It is built on hard work, determination, honesty, and respect. We accept and nurture everyone within our community for who they are as individuals and want to help grow their love for skateboarding by sharing their story and journey.

A man sitting between two young girls in a room decorated with skateboards on the wall. The girls are smiling, and one is holding a skateboard. The man is wearing a cap and casual clothing, and the overall atmosphere is relaxed and cheerful.

About
The Shop

Ray has over 30 years of skateboarding experience in the NorthState, from being sponsored at a young age by the legendary Johnny Rads skateshop to riding for multiple brands along the way, he continues to skate daily and is honored to represent Redding as a local shop owner and support the skate community as a whole.

Rooted in the
streets of Redding

Our values are first and foremost to keep skateboarding at its core in its purest form. It is built on hard work, determination, honesty, and respect. We accept and nurture everyone within our community for who they are as individuals and want to help grow their love for skateboarding by sharing their story and journey.